As any marketing professional knows, most display campaigns are designed to target (or retarget) specific audience groups based on factors such as their demographic, location or search behaviour. At FindAUniversity, we’ve taken away the guesswork and created the space and inventory to not only target our audience, but be in a position that guarantees their engagement and headspace… with in-search targeted display advertising.
We’ve been chatting to our Ad Delivery Managers, Rob Barnes and Harry Jeffrey, about where the idea for in-search ads came from, how they work and what they can be used for.
It’s essentially what it says on the tin… they’re targeted ads that appear in the search functionality on our FindAPhD.com website. They've worked well on FindAMasters.com and we realised the inventory was available with this highly-engaged audience so we wanted to extend the functionality.
These specific ads will appear in between the search results on FindAPhD.com once a discipline has been searched. This way, they’re hitting an active and relevant audience (arguably the most engaged audience on FindAPhD.com).
Not only is your specific institution front and centre during their search, you can divert attention away from other opportunities and dominate the space as the user scrolls.
You can target up to 35 new FindAPhD disciplines and can mix and match to get a broader audience. With targeted display campaigns, you don’t waste impressions on an irrelevant audience.
Yes! We’ve seen brilliant CTRs (click-through rates) with the right creative and targeting, we can achieve CTRs of up to 0.35%-0.45%!
As these ads are being served to a specific audience on FindAPhD.com, they can drive the right traffic to your select PhD opportunities.
In-search targeted display ads are a great opportunity to promote your brand, giving you the space to push specific messaging, visual imagery and a targeted CTA (call to action). You could use them to:
The main benefit here is that they’re driving relevant, targeted users, who are actively searching our site, to your brand.
Because they’re sold on a CPM model (cost per thousand), you can be relatively flexible with budget. We guarantee to serve a set number of impressions within the data range agreed with the Sales Team and only to our own audience on the site. That way you know what you can get for your money.
Absolutely not, no device is out of bounds! By providing mobile and desktop creatives, we’re able to offer (and deliver) display coverage across all devices and therefore our whole audience.
If you're interested in finding out about our advertising opportunities, or have any questions, please get in touch with your Account Manager, email