by Zoe Melia
Posted on 6 Jan '25

2024 Postgraduate Marketing Webinars: A Year in Review

As we step into 2025, it’s the perfect time to reflect on another incredible year of our postgraduate marketing webinars. These webinars are essential resources for anyone working in student recruitment marketing or higher education, aiming to enhance your strategies and help you stay ahead of the curve in an ever-evolving sector. Whether you're a seasoned marketer or new to the field, our webinars offer actionable insights tailored to the challenges and opportunities in higher education. And if you missed out last year, don't worry - our on-demand recordings are here to keep you in the loop.

Highlights from 2024

Last year, we explored a wide array of topics designed to address key issues in postgraduate marketing, from boosting conversion rates to navigating international student recruitment trends. Here are a few standout sessions:

Psychological Safety and Your Path to Success: Unlocking creativity and innovation in university teams.
Marketing and Admissions – Friends or Foes?: Breaking silos for seamless collaboration and improved results.
Where Will International PG Students Go Now? And Why?: A deep dive into global trends shaping postgraduate student decisions.

Engagement that speaks volumes

The success of our 2024 webinar series is reflected in the numbers:

43% conversion rate – Nearly half of all registrants attended, showing genuine interest in our content and the topics discussed.
88% of registrations and 76% of attendees were from the UK – Highlighting strong interest from UK institutions, while we continue to welcome and encourage participation from international audiences. Expanding our reach globally is a key focus for 2025, and we look forward to creating more content that resonates.
19% return attendance – Demonstrating the value and trust built within our growing community.

These figures highlight not just interest but also the impact these sessions have on university marketers seeking to refine their strategies.

Building a marketing community

In today’s fast-paced academic environment, webinars have become an indispensable tool for university staff. They offer a flexible, accessible way to stay informed about the latest trends, share ideas, and foster collaboration across institutions. For marketers, they provide a platform to connect with peers, hear from industry leaders, and gain fresh perspectives on their challenges.

From interactive Question and Answer sessions to candid panel discussions, the spirit of collaboration has been a defining feature of our webinar success.

What's next in 2025

We’re already gearing up for 2025 with more sessions to inform and inspire! We’re planning sessions that dive deeper into topics like digital transformation, inclusivity in marketing, and innovative approaches to postgraduate recruitment.

Do you have a topic you'd love to see covered? Email us at eventsteam@findauniversity.com. Your input helps us ensure our webinars continue to meet your needs.

Catch up anytime

Missed any of our 2024 webinars? No problem! Explore our on-demand webinars and catch up on everything you need to stay ahead.

FindAUniversity take pride in being experts in postgraduate education. Follow us on LinkedIn, Twitter and Instagram for regular insight, comment and case studies.