The Power of In-Person Study Fairs for Postgraduate Student Recruitment Success
In-person study fairs remain key postgraduate student recruitment activities, offering unparalleled opportunities for direct engagement with prospective postgraduate students. As we begin 2025, FindAUniversity is excited to enhance your student recruitment efforts with our upcoming Postgrad LIVE study fairs and innovative tools designed to maximise your outreach.
Why exhibit at in-person study fairs?
Participating in study fairs allows institutions to connect with students early in their decision-making process. Unlike university open days, where attendees may have already shortlisted your university, study fairs attract individuals exploring a range of options, including whether to pursue postgraduate education at all. Engaging with these students at this pivotal stage enables you to influence their choices effectively.
Moreover, geographical limitations often affect open day attendance. Our research indicates that a significant percentage of prospective postgraduate students are unwilling to travel more than an hour for an event. By exhibiting at our strategically located fairs, such as those in Edinburgh, Liverpool, Cardiff, Birmingham, and London, you can extend your reach to a broader and more diverse audience.
Introducing Connect for Events
To further enhance the quality of interactions at our fairs, we've introduced Connect for Events. This feature enables students to identify universities exhibiting courses aligned with their interests, facilitating more focused and meaningful conversations. By ensuring that students are well-informed about your offerings, Connect for Events helps in attracting genuinely interested candidates, leading to higher-quality engagements.
Therefore it’s essential to ensure your course listings on FindAMasters and FindAPhD are up to date, as this is the data driving Connect for Events. Double check your listings so students can find you easily and come prepared with informed questions for you, making every interaction even more meaningful.
FAUScan now included
We understand the importance of efficient data collection during events. To support this, our FAUScan app is now included in your exhibitor package at no additional cost. FAUScan allows for seamless, GDPR-compliant data capture, enabling you to scan student lanyards and collect their contact information effortlessly. This ensures that you can follow up with potential leads promptly and effectively, enhancing your recruitment outcomes.
Multi-fair discount
Recognising the value of consistent engagement across multiple locations, we are pleased to offer a multi-fair discount for exhibitors participating in several of our Postgrad LIVE events. This initiative is designed to provide cost-effective solutions for institutions aiming to maximise their exposure and connect with a diverse student population across different regions.
Maximising your presence at Postgrad LIVE
To ensure you receive the maximum benefit from our study fairs, consider the following strategies:
- Stand out from the crowd: enhance your booth with branded materials and engaging visuals. Offering unique giveaways can also attract attendees to your stand.
- Engage actively: maintain an approachable demeanour. Standing at eye level and initiating conversations can significantly increase student engagement.
- Leverage digital resources: utilise QR codes linked to digital prospectuses, allowing students to access detailed information about your programmes conveniently.
- Promote your participation: inform prospective students of your presence at upcoming fairs through social media and other communication channels. Utilise the specially designed assets we provide to enhance your promotional efforts. To create even more interest pre-event you can purchase our exclusive social media booster, which provides two weeks of targeted promotion on Facebook and Instagram, highlighting that you’ll be exhibiting. Please note that booking is limited to six exhibitors per fair, and will close three weeks before the event day. Speak to your Account Manager to find out more.
Upcoming Postgrad LIVE events
We’d love for you to join us at our Postgrad LIVE study fairs scheduled for February 2025:
- Edinburgh: Wednesday 5 February 2025
- Liverpool: Wednesday 12 February 2025
- Cardiff: Wednesday 19 February 2025
- Birmingham: Thursday 20 February 2025
- London: Wednesday 26 February 2025
We also have further events taking place in October 2025 in Manchester and London.
Each event offers a unique opportunity to connect with a diverse pool of prospective postgraduate students. To reserve your stand and take advantage of our multi-fair discount, please visit our events page.
If you have any questions about our in-person study fairs, feel free to drop us an email at [email protected]. Or head over to our events page to book your place at any of our 2025 fairs. We look forward to supporting your institution at our Postgrad LIVE events!
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