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Posted on 17 Dec '24

Best of 2024: A Selection of Our Most Popular Blogs This Year

It’s been another busy year in the world of postgraduate study and we’ve been busy crafting insights, sharing advice, and delivering updates to support your student recruitment efforts.

Our Pulse Insights, filled with valuable data on prospective postgraduates, remain some of our most-read blogs. However, this year also delivered an array of standout contributors and captivating topics that deserve the spotlight. To celebrate, we’ve curated a collection of 2024’s most popular blogs for you to catch up on.

#1 UK Student Visas for Postgraduate Study – What Marketing and Recruitment Professionals Need to Know

In our most popular blog of the year, our Director of Audience and Insight, Mark Bennett highlights the key updates to UK visa policies for international postgraduate students. The blog covered significant changes, such as fee increases for Student Route and Graduate Route visas, the introduction of restrictions on dependents for taught Master’s students from January 2024 and the rise in the Immigration Healthcare Surcharge. It also delved into the increased salary thresholds for Skilled Worker visas and exceptions for recent graduates and PhD holders.

#2 How Do Students Expect to Fund a Masters, Anyway?

Rising costs and limited funding options are major concerns for Masters students. Domestic students rely on government loans but often need university scholarships or part-time work to fill the gap. In this blog, we discussed how international students face higher financial barriers and depend heavily on university scholarships, with limited reliance on work or family support. You can also find out how funding priorities differ by age, with younger students favoring loans and older students turning to savings or employment.

#3 UK Postgraduate Recruitment: Seeing the Wood for the Trees

Coming in at number 3, this blog captured the attention of readers by diving into the shifting landscape of UK postgraduate recruitment. It explored the growing trend of older domestic students turning to postgraduate study, as well as the impact of changing policies on international enrolment. With a keen focus on data-driven insights, it uncovered emerging opportunities and provided a timely analysis of how recruitment is evolving in response to the pandemic and the cost-of-living crisis. This blog stood out for its in-depth exploration of these trends and its valuable perspective on the future of postgraduate study in the UK.

#4 Harnessing the Power of TikTok for Student Engagement and Recruitment

TikTok has rapidly become a critical tool for engaging younger audiences, with over a billion users globally every month. Its influence is undeniable in the UK market, making it an essential platform for postgraduate recruitment. This blog explored how UK universities are leveraging TikTok for student engagement, offering a mix of humor, creativity and practical advice that resonated with prospective students. From viral campaigns to relatable day-in-the-life content, the examples highlight how TikTok can effectively amplify university branding while connecting with students authentically.

#5 Revamping the Client Experience: Exciting Updates to our Admin Systems

Our admin systems for FindAMasters and FindAPhD got a major upgrade back in May. Designed with client feedback in mind, these enhancements make managing postgraduate listings easier and more intuitive than ever. In this blog, Matt Winning, Senior UX/UI Developer discusses the key updates including a collapsible side menu for smoother navigation, advanced search and filtering tools and bulk editing capabilities that save valuable time.


As these insights show, the landscape of postgraduate student recruitment and higher education policy is constantly evolving. Staying informed is key to adapting effectively, and FindAUniversity is here to help you navigate these changes with expert insights, practical support, and up-to-date information.

Make sure to keep checking our comment section in 2025 for the latest updates, analysis and resources to support your student recruitment strategies and planning. Whether you’re responding to policy shifts or exploring new opportunities, FindAUniversity can help you stay ahead.


FindAUniversity take pride in being experts in postgraduate education. Follow us on LinkedIn, Twitter and Instagram for regular insight, comment and case studies.


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