Last Call: Why You Can’t Miss our September Postgraduate Marketing Conference

As the clock ticks down to the final moments before booking closes on Tuesday 3 September for our Postgraduate Marketing Conference in London, we understand that you may still be on the fence about attending. Consider this your last-minute persuasion.

Navigating the competitive landscape of postgraduate education marketing can be challenging. Universities are constantly seeking innovative ways to attract and retain students. Our Postgraduate Marketing Conference on Thursday 12 September at the HKX Building near St Pancras, is designed to equip you with the tools and knowledge you need to excel.

But why exactly should you prioritise attending this event? This blog explores the key reasons why your institution should be there and what you can expect to gain from it.

#1 Tailored content for leaders and future leaders

Whether you’re a seasoned marketing leader or an emerging future leader, we’ve designed tracks to meet your specific needs. Our sessions are tailored to offer advanced strategies for those with years of experience while providing innovative insights and foundation knowledge for those just stepping into postgraduate marketing. You can choose the sessions that inspire you the most and leave with actionable insights and practical tools for your role, wherever you are in your journey.

#2 Insights from industry leaders

The conference offers an unparalleled platform to gain insights into the latest trends and strategies in postgraduate marketing. With experts from various areas of the industry delivering sessions, you'll come away equipped with actionable strategies that can be implemented immediately.

Our very own Mark Bennett, Director of Audience & Insight will present unique data on postgraduate enrolments. He’ll navigate through historical trends and new data sources, offering predictions for the future. This session is ideal for understanding how to effectively target postgraduate audiences.

Joining Mark, our Head of Student Engagement & Development, Maree Perkins, will guide you through the postgraduate student journey, highlighting critical differences from UG and offering practical tips for your marketing and recruitment strategies. This is an invaluable session, especially if you are new to postgraduate recruitment.

Read more about the wide range of speakers participating.

#3 Networking opportunities

One of the key benefits of attending is the chance to network with peers and industry leaders. Networking can help you forge new partnerships, share best practices, and even benchmark your strategies against other institutions.

#4 Real-world case studies and success stories

The event will feature several case studies and success stories from universities that have excelled in their marketing campaigns. These real-world examples can provide invaluable insights into what works and what doesn’t, offering you the chance to learn from others' experiences.

#5 Exclusive student panel discussion

This year we’re excited to present a diverse student panel featuring a broad mix of perspectives from your target audience. This is a unique opportunity to hear first-hand what motivates students when they are considering their postgraduate options.

#6 Access to the latest technology and tools

In today's digital age, staying abreast of technological advancements is crucial. The conference will showcase the latest tools and technologies that can make your marketing efforts more efficient and effective. Whether it's new software for data analytics or innovative social media strategies, you'll find it all here.

Bookings close on Tuesday 3 September – don’t miss out on the insights and connections that could transform your marketing strategies.

And as an added bonus, we’re launching an exciting free gift exclusively for our attendees! Be the first to get your hands on it!

For more information and to secure your spot, visit the Marketing Conference website.